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Web Site Marketing Strategies - Web 2.0 Style
By Clive | December 16, 2007
Ok good people, here are the results of my most recent campaign. For future reference let’s refer to it as Campaign #4.
First let me say that the KWP was a ‘long tail’ 3 word phrase that looked promising and which I researched using the free Webel Tool and also the paid for Adwords Analyzer but they both confirmed the fact that there were lot of searches for this KWP with relatively little competition.
The campaign’s Day #1 was the 6th of December and my last push/post/blog etc. was made on the 13th. So it was a 7 day Kwik Hit using the Webel Way,
Mostly each blog (blogr, wordpress, zimbio etc.) had just the one post. I didn’t go back and add more content.
The Social Bookmarking site posts were not ‘buzzed up‘ by friends and, as far as I could tell, just retained 1 vote each i.e. mine.
I made my post or uploaded the video (a really crappy one which was just a Camtasia selection of screenshots of my target site with my redirect www. on it.) No voice-over just a bit of music. Rubbish essentially! 
Lastly the affiliate program was ’slightly’ (and I mean VERY slightly) adult in content so I put a parental rating on my Squidoo lens. Probably a mistake as Squidoo hasn’t shown up at all in my rankings. This is unusual as in past campaigns I’ve found Squidoo to be a slow starter but a good ’stayer’- slowly but surely moving up from page #5 to page #1.
As promised I’ve put the results into a .pdf file (which I ask you not to share with anyone) which makes for easier reading as there’s a fair amount of info in there.
Essentially this is my daily To Do list and colorizing it, as I have, helps me as I go along each day and I hope this will make it easier for you to read too and spot some trends and so on,
So, not only are the results in there but also underneath them are my daily lists of sites that I joined/created or uploaded to for this campaign. I admit to jumping around some on occasion. If I was in ‘video mode‘ on Day #3 I might also upload Day #4 videos and not create a Wetpaint account that day but put it off ’til I was feeling more creative, text-wise.
I do try and vary the text on all the various blog type sites. Is that really necessary? I somehow doubt it, but I do want the one sentence that appears in the S.E. results to look different for each ranking.
I’ll be doing an in-depth analysis of this little campaign and post it here in a few days but it’s interesting, is it not, just casting an eye over the document?
You can quickly see what sites hit page #1 fast and then disappear (ClipMarks for example or Flickr in Google) and how Yahoo likes certain sites and MSN others. Google changes daily, Yahoo stays static for longer, MSN seems a slow learner 
Some well dodgy (i.e. questionable) video sites such as Str8up.com do well too - over and above some of the more usual and expected ones. Even MSN like them!
But, talking of MSN, don’t be tempted to write them off from the results you see for this campaign.
Why? Because I did a quick check on my last campaign (6 weeks after it finished) to see how the rankings were holding up and, frankly, was prepared to be disapointed.
Not only was I pleased to find that I still had 50% placement on Google page #1 and 30% on Yahoo but also 90% on MSN page #1. Yes really 90%! Go check it out (remember the page you are going to has been edited and re-edited as time has passed so the most recent info is at the bottom of the post).
Exciting times eh?
Have a great Christmas and let’s hope that, web-wise, we all have a very cool and profitable New Year!
See you up there,
Merry, merry,
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Topics: End Of A Campaign, web 2.0 |
December 17th, 2007 at 9:22 am
Some of you are having problems with the download. I’m working on it and will fix asap - sorry!
December 17th, 2007 at 9:36 am
OK that’s fixed, see new zipped folder link containing both .pdf and .rtf files http://www.webel.biz/webel4.zip
I’m not normally such a tease
Let me know what you think?
December 19th, 2007 at 5:19 pm
Brilliant! Have a Merry Christmas.
December 19th, 2007 at 6:18 pm
Hi here’s an update (PS be sure to subscribe to RSS Comments feed (see bottom of page) so as not to miss these absorbingly fabulous mini-updates)
Top 30 Google - 19th December, [out of 212,000 results]
#3(Rollyo), #5(GoFish), #7(UpcomingYahoo), #9(YouTube), #11(Clipmarks), #14(Main Blog), #15(Propeller), #16(Blogger), #17(Newsvine), #23(Faves), #25(Clipmarks), #28(Netscape)
Top 30 Yahoo - ditto [out of 213,000 results]
#1(Zimbio), #2(Yahoo Video), #3(propeller), #4(Rollyo), #5(Blogr), #7(Main Blog), #14(Netscape), #18(blogr), #19(Newsvine), #22(Faves),
Top 30 MSN - ditto [out of 78,800]
#11(str8up), #12(Propeller), #22(Scribd), #25(Netscape), #28(str8up)
December 29th, 2007 at 6:22 pm
Hi, hope you had a great Christmas.
Here’s latest update on this campaign:
Top 30 Google - 29th December, [out of 209,000 results]
#4(GoFish), #6 (Rollyo) #7(UpcomingYahoo),#10(YouTube), #12(Clipmarks), #14(Main Blog), #15(Wetpaint), #16(Propeller), #17(blogger), #18(blip.tv), #26(Faves), #29(Clipmarks)
So 50% of the top 20 - not too shabby
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Top 30 Yahoo - ditto [out of 183,000 results]
#2(Zimbio), #3(Yahoo Video), #11(Main Blog),
Hmmm, lost quite a bit of juice here since last check
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Top 30 MSN - ditto [out of 80,900]
#9(Scribd),#12(str8up),#13(str8up-again)
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I’ll have another look at this when I’ve done the final analysis of the campaign next week.
Watch this space!
January 8th, 2008 at 8:04 pm
Here’s latest update on this campaign:
Top 30 Google - 8th January, [out of 243,000 results]
#4(UpcomingYahoo), #6(GoFish), #9(Rollyo), #12(YouTube), #13(Clipmarks), #24(Blogger)
Slipping somewhat but still 3 on page #1
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Top 30 Yahoo - ditto [out of 183,000 results]
#1(Veoh), #2(Zimbio), #3(Yahoo Video), #4(Str8up, #12(Main Blog),
Woh! First 4 on page #1! Veoh obviously a slow starter on Yahoo
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Top 30 MSN - ditto [out of 80,900]
#10(Scribd),#18(Scribd),
Disappearing fast….
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